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Research papers

A new star is born

The Mercedes A-Class case study offers insight into the strategic considerations of the Mercedes car maker as well as the marketing research methods used. Among other things the survey of the research methods looks into project car clinics the...

Catalogue: International Automotive Marketing Conference 1998
Authors: Siegfried Högl, Karsten J. Hennig
Company: GfK
June 15, 1998
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Citation

Högl and Hennig (1998a, June 15). A new star is born. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-new-star-is-born


Research papers

Television meters of the future

This paper is designed to provide a summary of the various meter systems from eight companies which will present products at this seminar. First, the purpose of television meters and three new meter philosophies are identified and subsequently, the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Leendert van Meerem
Company: GfK
June 15, 1998
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Citation

van Meerem, L. (1998a, June 15). Television meters of the future . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/television-meters-of-the-future-


Research papers

When every second counts

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a Per second basis. A change in channels is noted from the moment a viewer watches a channel for fifteen...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lex van Meurs
Company: GfK
June 15, 1998
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Citation

van Meurs, L. (1998a, June 15). When every second counts . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/when-every-second-counts-


Research papers

Revisiting conjoint

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Marcus Schmidt, Lene Hansen
Company: GfK
September 1, 1997
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Citation

Schmidt and Hansen (1997a, September 01). Revisiting conjoint . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/revisiting-conjoint-


Research papers

Customer satisfaction in the distribution line (Spanish)

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
June 15, 1997
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Citation

Schmeichel, N. (1997a, June 15). Customer satisfaction in the distribution line (Spanish). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-spanish-


Research papers

Customer satisfaction in the distribution line

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
May 1, 1997
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Citation

Schmeichel, N. (1997a, May 01). Customer satisfaction in the distribution line . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-


Research papers

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Antonie Luijten, Peter Kempe
Company: GfK
February 1, 1997
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Citation

Luijten and Kempe (1997a, February 01). Added value information. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/added-value-information


Research papers

Tv advertising effectiveness

The paper presents a study in which the short term effects of advertising on purchase behaviour were measured with single source data from a micro test market. The results show that real advertising effects are smaller than expected according to John...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Raimund Wildner, Klaus Kindelmann
Company: GfK
February 1, 1997
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Citation

Wildner and Kindelmann (1997a, February 01). Tv advertising effectiveness . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/tv-advertising-effectiveness-


Research papers

A new generation Of CAPI

Nowadays new equipment, new software with multi-media features and new data-input techniques are available for computer-aided personal interviews (CAPI): pen and voice recording. We call these small and light pen-pads with keyboards the CAPI...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Gerd Meier
Company: GfK
January 1, 1997
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Citation

Meier, G. (1997a, January 01). A new generation Of CAPI . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-capi-